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Xipp
Test user
Senior Product Designer
Summary
Product designer with 8 years of experience shaping B2B and consumer products from first sketch to launch. Led the redesign of a payments app used by 3M people, lifting checkout completion by 22%. Known for turning research into clear design systems and for mentoring growing design teams.
Experience
Senior Product Designer
Apr 2021 - Present
Razorpay · Bengaluru
- Led end-to-end redesign of the merchant checkout; completion up 22% and support tickets down 31%.
- Built and scaled the Blade design system to 140 components used by 9 product teams.
- Ran 60+ user interviews a year and turned insights into quarterly roadmap bets.
- Mentored 5 designers, two of whom were promoted to senior roles.
Product Designer
Jun 2018 - Mar 2021
Swiggy · Bengaluru
- Designed the Instamart grocery flow from zero to 1M weekly orders.
- Reduced time-to-first-order for new users by 35% through a simplified onboarding.
- Partnered with engineering to ship a dark mode across iOS and Android.
UX Designer
Jul 2016 - May 2018
Infosys Digital · Pune
- Delivered UX for 12 enterprise web apps across banking and retail clients.
- Introduced usability testing to the studio, now standard on every project.
Projects
Stack: Figma, WCAG 2.2, User research
Accessibility audit toolkit adopted by 40+ Indian startups; cut common a11y issues by half.
aanyasharma.design/access-first
Stack: Figma, Framer, Mixpanel
Open-source dashboard kit for early-stage teams to track activation and retention.
Education
M.Des · Interaction Design
Jul 2014 - May 2016
National Institute of Design, Ahmedabad · Grade: 8.8 CGPA
B.Tech · Computer Science
Jul 2010 - May 2014
Vellore Institute of Technology · Grade: 8.5 CGPA
Skills
Product Design
Design Systems
User Research
Prototyping
Figma
Interaction Design
Usability Testing
Accessibility
HTML & CSS
Data Analysis
Certifications
Google UX Design Professional Certificate - Google
Feb 2022Certified Usability Analyst - Human Factors International · Credential ID: CUA-20931
Sep 2019Languages
English · Hindi · Kannada
Interests
Mentoring · Photography · Indie games